Job Details

Job
Location
Head of Retention - PORTO - Portugal
Job ID: 5202
Job Type:
Region:

Porto

Job description: HEAD OF RETENTION – PORTO
 
Our client based close to Porto is looking for a Head of Retention to join their growing Team! You will be part of a start-up project within the iGaming industry.
The candidate will report to the Managing Director and the main Responsibilities will be:
  • Build on top of the existing user lifecycle engagement strategy to take it to the next level
  • Approach CRM and retargeting automation to create an integrated 360 re-engagement strategy, from first in-app message/push notification to retargeting advert outside of the company’s
  • Manage, develop and expand campaigns and ad groups
  • Manage and deliver customer lifecycle campaigns to drive retention and customer growth  objectives (registrations and deposit conversion, effective onboarding, churn reduction,
  • reactivation, upsell, cross sell)
  • Constantly dive into campaign performance metrics to surface new learnings and drive continuous improvements to KPIs
  • Ensure accurate tracking and reporting of marketing spend within budget;
  • Manage budget forecast and variance explanations
  • Drive campaign conversion optimization testing, by experimenting with creatives, ad copy, bids, and audience segmentation across several retargeting platforms
  • Campaigns briefing and coordination of assets across multiple stakeholders (design, social and
acquisition)
  • Identify opportunities for campaign and process improvement, quantify the impact, and drive implementation
  • User centered customer experience/ user journeys building & optimization
  • Stay on top of the latest trends, CRM best practices, Ad platforms, Ad formats, bidding methodologies and processes related to digital retention marketing
Profile:
  • Minimum of 3 years' experience in a similar position with examples of performance ratings.
  • Strong business understanding and product knowledge.
  • Passion for sports and casino and a good understanding of the Portuguese market.
  • Proficient user of Excel or any additional software.
  • Creative personality with ambition to learn.
  • Self-going team player who is capable of working in a high-tempo environment.
  • Knowledge of both Portuguese and English is considered a must, both verbally and written.
 
If you are interested in applying for this position kindly send a copy of your updated CV to joana@spotonconnections.com