Job Details

Job
Location
Portuguese or Spanish Head of Content & CRM - LISBON - Portugal
Job ID: 6904
Job Type:
Region:

Any Region

Job description: HEAD OF CRM AND CONTENT – LISBON, PORTUGAL
 
Reporting directly to the Strategy and Customer Centricity Director, the ‘Head of CRM, Content & Social media’ will be responsible for the platforms and highly skilled local teams to provide relevant and contextual communications across their website, emails, in-app, blog and social media channels. They will work in close collaboration with the ‘Country Managers’ to ensure communications reflect the local culture`s, sports/gaming interests and retain a native touch whilst ensuring alignment to our global brand strategies.
 
They will be responsible for defining a fully localized promotional strategy per country in the region (inc. Spain, Portugal and Latin America) for each brand and product vertical. They will be accountable for designing local campaign calendars per country to provide our customers with educational support and promotional activity to maximise engagement and help grow revenues. They will define the communications for all stages of the customer journey: early stage on-boarding, existing customer upsell/cross-sell and lapsed customer win-back. They will work closely with the acquisition and performance media teams to ensure messaging is on-brand and develop partnerships with some of the region’s biggest media houses and sporting influencers to curate exciting and unique content for social media.
 
This role is pivotal in providing our customers with a best-in-class website, and social media channels. The successful candidate will require strong leadership and organisational skills to lead a growing team as well good commercial acumen, exercising control over a promotional budget and providing the business with clear visibility of channel and domain performance. Accuracy and attention to detail are paramount to ensure we remain fully compliant, abide by all data protection procedures and ensuring a data-driven and entertaining brand for our customers.
 
Responsibilities:
CRM
  • Marketing communications across the entire customer journey (all brands, products + audiences)
  • Optimise our automated/trigger comms aligned to customer touchpoints to maximise engagement
  • Manage a campaign planner focused on upcoming sporting/gaming events to increase LTVs
  • Collaborate with ‘product managers’ to promote new products/features to relevant audiences
 
Content
  • Provide a seamless omnichannel user experience across all devices, products and channels
  • Ownership of our entire digital shopfront, providing a localised and continually refreshed website
  • Management of the blog(s) and social media channels (in-house + freelancers) to curate content
  • Collaborate with media partners to curate editorial to educate + acquire players
General
  • Goal setting, leadership, performance monitoring and taking corrective action as required
  • Continually monitor the competition and out-of-industry experts to ensure we remain best-in-class
 
Requirements:
Essential:
  • 3+ years experience of managing a CRM team with a track record of success
  • 3+ years experience within gaming industry (desired)
  • Senior Manager with Experience of Managing a large International team and large database
  • Data driven mindset, strong analytical skills with proven track-record of increasing Customer Lifetime Value
  • Proficient with BI tools + technologies to segment audiences & measure campaign performance
  • Deep knowledge of Sports, demonstrating a genuine passion and enthusiasm
  • Excellent understanding of CMS systems and blog/forum and social media platforms
  • An exceptional communicator who inspires the team and can engage senior stakeholders
  • Proficient with BI tools + technologies to segment audiences and measure campaign performance
  • Expert knowledge of UX and funnel optimisation (running A/B tests) to derive customer insights
  • Fluency in Spanish and/or Portuguese. Good verbal and written English are a plus.
 
If you would like to send your application, please send your most updated English CV to: joana@spotonconnections.com