Job Details

Job
Location
Search Engine Marketing Specialist - Malta
Job ID: 4409
Job Type:
Region:

Malta

Job description:
The role objective is to manage all our pay-per-click (PPC) marketing activities within the Marketing team. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Bing, as well as other search and display marketing engines.
The SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities:

  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize ads and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyse competitor advertising links
  • Assisting the content team in the creation of high quality, informative SEO content.
  • Carrying out detailed keyword research according to the latest keyword strategies.
  • Keeping up to date with the most recent developments in latest trends and best practices in search engine marketing (SEM).
  • Paying particular attention to any significant Google algorithmic changes.
  • To train, coach and support any colleague

Requirements:

  • Good working knowledge of website analytics tools (e.g, Google Analytics and others)
  • Well-versed in performance marketing, conversion, and online customer acquisition Eager to perform and achieve results through SEM & SEO activities
  • Proven SEM experience and success managing PPC campaigns across Google, and Bing
  • Ability to create a keyword strategy
  • Knowledge in using SEMrush software
  • Strong analytical skills and experience in generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
 
 
If you are interested or know of someone that could be, kindly forward your CV in a word format to Donna Bonello on donna@spotonconnections.com or call on +356 27 204 518 for further information.