Responsibilities 
 

• Developing the Group’s SEM Strategy;
• Planning and executing all Web-related Marketing Campaigns;
• Planning, executing and monitoring SEO Campaigns;
• Email and Social Media Campaign Management;
• Preparing & Maintaining Social Media Budgets;
• Management of the Group’s Marketing Database and its respective Segmentation;
• Handling the regular maintenance of the Group’s Website including Monitoring/Updating and General Management;
• Assisting with incoming Web / Social Media messages in optimum response time;
• Measuring and reporting performance of digital marketing campaigns, in-line with the Group’s goals and targets;
• Identifying new trends and insights in digital marketing and keeping up-to-date with industry standards;
• Generating new and creative e-growth strategies in line with the Group’s KPIs;
• Collaborating with various internal teams to create landing pages and optimising user experience;
• Utilising analytics to evaluate end-to-end customer experience; and
• Collaborating with outsourced Marketing Partners on a regular basis.

 
Requirements:
 

• Very smart and fluent in English (written and oral);
• A degree in marketing or related field;
• Experience in managing Search Engine Marketing, database marketing and email campaigns;
• Experience in optimising landing pages and user funnels;
• Experience with A/B testing;
• Good knowledge of website analytics tools such as Google Analytics;
• Experience in setting up and optimising Google Adwords campaigns;
• Proficient in Social Media industry best-practices;
• Keeping up-to-date with the latest Digital Marketing and Social Media trends;
• Efficient and Time-Sensitive (deadline-oriented);
• Able to manage multiple channels  and multiple social media tasks simultaneously;
• Proficient in the use of the Microsoft Office Suite;
• Possess excellent Organisational and Planning skills;
• Committed to Confidentiality;
• Good Communicator; and
• Highly Motivated and able to perform.