Inbound Marketing Job ID: 1403

Job Details:
INBOUND MARKETING
 
We are looking for an awesome, data-driven inbound marketer to own a good chunk of the marketing funnel for this new tech startup. You will be the key person in attracting quality site traffic, converting that traffic into new leads, and nurturing those leads into the brand's users - the latter of which sales leadership will help you accomplish.
 
The ideal candidate will have about 1-3 years' experience creating and leveraging inbound marketing initiatives, SEO content, B2C copywriting, and digital marketing across multiple channels to increase website traffic, build brand visibility/recognition, and generate new business. Ideally, you would be familiar with Inbound Marketing Methodology, Buyer Personas, and content mapping to different stages of the Buyer's Journey. As an individual that appreciates and believes in the potential of these initiatives, you must be a self-starter and a creative thinker with drive and passion.
 
Responsibilities:
 
  • Be an enthusiastic, but pragmatic, driver of inbound marketing ideas and campaigns, pushing the brand forward to obtain the expected take-up rates.
  • Grow new leads, by converting web traffic through landing pages, social media promotions and lead generation content.
  • ·         Build and manage a rich content/editorial calendar that attracts a qualified audience to our web assets and platforms including the website, our blog, Youtube channel, email and social channels.
  • Do research and keep a close eye on the brand’s product capabilities, our competitor’s and the online software space in general.
  • Be a great team player that is able to bring value to the Brand by working closely with other functions such as Design & UX, Customer Success, Product Management and Business Intelligence.
 
Skills and Experience required:
 
  • Self-starter with a positive attitude
  • Marketing degree or equivalent work experience
  • 2-4 years experience in inbound marketing
  • Excellent communicator and creative thinker, with an ability to use data to push ideas through
  • An excellent understanding of Google and Search Engine ranking
  • Proficient user of Google Analytics and other major third party analytics platforms
  • Efficient and flexible, able to work in a fast-paced environment
  • Experience in the online software industry is considered an asset
 
Kindly send over your CVs to Joelle Abela on [email protected] or call 27204518 for further details.


Country: Malta
Region: Any Region
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